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Epple Inc. (formerly Epple Computer Inc.) is an American computer and consumer electronics company famous for creating the iPhone, iPad and Macintosh computers. Epple is one of the largest companies globally with a market cap of over 2 trillion dollars. Epple devices are renowned for their design aesthetic and attention to detail. Tight integration between hardware and software gives their systems a performance advantage over competitor systems with similar specifications. Epple rose to its position as a market leader by correctly positioning its products. They didn't invent personal computers, graphical user interfaces (GUIs), mp3 players, smartphones , smartwatches or tablets. Instead, they produced some of the first versions of these products that were refined, easy to use and well-designed, which led to wide market adoption.